Case Study: Designory achieves organic traffic recovery and a 24% increase in inbound leads with Moz Local (Moz)

Designory and Moz Local rebuild Organic Traffic for Major Security Provider

Designory, a global marketing agency in Long Beach, CA, manages SEO and local search for a leading commercial security brand with 350+ locations. After a full website relaunch caused drops in indexing and organic traffic, and with hundreds of citations to manage, Designory implemented Moz's Moz Local automated location data management service to scale recovery without unsustainable manual work.

By using Moz Local to distribute accurate location data and monitor listing metrics, Designory drove measurable recovery and growth: listing accuracy rose about 81%, average local landing page organic traffic increased ~71%, listing score improved ~40%, duplicate closures reached 54.5%, and inbound leads grew 24% year‑over‑year. Moz’s dashboard also helped Designory demonstrate progress to the client while freeing agency resources for other initiatives.

Designory

Jorge Fimbres

SEO Manager