Case Study: 4Ps Marketing achieves scalable, reliable SERP tracking and agency agility with Moz STAT

4PS Trusts STAT to Keep Their Agency Nimble

4Ps Marketing, a Seattle-based agency working with brands like Sweaty Betty and Selfridges, struggled to prove the impact of their SEO work because they lacked reliable, daily, large-scale SERP data and a trusted data partner. To solve this, 4Ps turned to Moz’s STAT platform for both the data (limitless SERP tracking across sites, locations, devices and languages) and the dedicated support they needed to trust a vendor and scale reporting.

Moz implemented STAT with a dedicated success coach, full historical archiving, and on-demand, unlimited tracking that 4Ps can turn on or off as needed. The result: 4Ps can now produce granular, market-specific proposals and real-time performance reports, demonstrate campaign impact to clients, scale tracking “to a million things” when required, and only pay for the days they track — significantly improving pitching, reporting accuracy, and operational flexibility.

4Ps Marketing

Matt Stannard

Head of Analytics & Technology