Case Study: Beppo achieves clearer multi-audience conversion pathways with Moye Design

Beppo builds a 4-language persona-driven website with Moye Design

Beppo, a provider of parking and fuel theft enforcement solutions, needed a website that could clearly communicate its dual value proposition to a diverse set of users, from private individuals to large corporate clients. Their original site was simultaneously too sparse and too complicated, failing to convey the value of their services and hindering growth. The vendor, Moye Design, was engaged to address this challenge through UX discovery and design.

Moye Design implemented a persona-driven website with a four-tier architecture to create clear pathways for 12 distinct user personas. The multilingual solution, built on WordPress, supports four languages and region-specific content. While the website had just launched at the time of writing, its new structure provides Beppo with clear pathways for lead qualification, an improved user experience, and a scalable foundation for expansion into new markets and ongoing optimization.

Beppo