Case Study: Skratch Labs Sharpens Its Sports Nutrition Brand with Moxie Sozo

Skratch Labs expands retail footprint to 6,000+ with Moxie Sozo

Skratch Labs, a sports nutrition company, partnered with the design agency Moxie Sozo to refine its brand. The challenge was to grow market share among core consumers by more effectively communicating the quality, taste, and effectiveness of its products.

Moxie Sozo conducted focused consumer research that informed a strategic evolution of the brand's packaging. This solution successfully translated the brand's key messages into a strong visual design. The results were significant, including the opening of Skratch Labs' first flagship store in Boulder and an increased retail footprint to over 6,000 locations in 2023.

Skratch Labs