Case Study: Organic Valley achieves packaging rebrand success with Moxie Sozo

Organic Valley drives $100M+ in attributed sales with Moxie Sozo

Organic Valley, a family-owned cooperative and organic dairy brand, sought a packaging rebrand to better communicate its mission of supporting small organic family farms to today's consumers. They partnered with the branding and design agency Moxie Sozo for this comprehensive project, which included market research, brand analysis, and packaging design across their expansive product portfolio.

Moxie Sozo implemented a full rebranding solution, developing a new visual identity and packaging system that brought Organic Valley's core values to life on the shelf. The results were highly successful, leading to over $100 million in attributed sales growth and a 10% year-over-year sales increase. The work was recognized with a Design Effectiveness Award from Designalytics, and their eggnog and creamers were awarded Product of the Year for design.

Organic Valley