Case Study: Lovo launches a premium vegan chocolate brand with Moxie Sozo

Lovo wins Best New Vegan Product in 2023 with Moxie Sozo

Lovo, a company launching a new vegan chocolate brand, faced the challenge of creating a product that could compete directly with milk chocolate in terms of quality, taste, and texture while also standing out from its vegan competitors. They engaged the branding agency Moxie Sozo to develop a new brand strategy and identity.

Moxie Sozo developed a premium brand identity for Lovo that emphasized taste appeal and deliciousness. The resulting launch was highly successful, defying industry expectations and garnering positive national media coverage on outlets like The View and Forbes. The product won the Expo West Best of Show Award for Best New Vegan Product and also received a Best Website Award, demonstrating significant impact for the new brand.

Lovo