Case Study: Green River Distilling Co. Revives Its Bourbon Brand with Moxie Sozo

Green River Distilling Co revives historic bourbon brand with Moxie Sozo and wins Double Platinum and Double Gold

Green River Distilling Co., a historic whiskey producer, needed to revive its well-known Green River Bourbon brand for the modern market. The challenge was to leverage the brand's rich heritage to create a new packaging and visual identity that felt both current and timeless. They engaged the branding and design vendor Moxie Sozo for this rebranding project.

Moxie Sozo developed a comprehensive solution that included packaging design, a new visual identity, and custom bottle production. The result was a successful launch, with the new design earning a Double Platinum award at the Ascot Awards and a Double Gold at the John Barleycorn Awards. The brand's success culminated in its acquisition by Bardstown Bourbon Co., with a company executive calling it one of the most successful bourbon launches in recent memory.

Green River Distilling Co