Case Study: Bubbies achieves stronger growth and a refreshed brand identity with Moxie Sozo

Bubbies grows revenue 290% in year one after redesign with Moxie Sozo

Bubbies, a producer of frozen ice cream products, approached the design agency Moxie Sozo for a comprehensive brand refresh. Their challenge was to more clearly communicate their value proposition of being the highest grade of natural ice cream available.

Moxie Sozo implemented a cohesive new brand experience that included enhanced packaging, product imagery, a revamped website, and new retail and trade show materials. The results for Bubbies were significant, including a 290% revenue growth in the natural channel and 25% overall year-over-year growth following the redesign. The company was subsequently acquired by Marubeni Corporation.

Bubbies