Case Study: Boston Beer Company boosts Dogfish Head canned cocktail differentiation with Moxie Sozo

Boston Beer Company grows Dogfish Head RTD sales 92% YoY with Moxie Sozo

The Boston Beer Company, for its Dogfish Head brand, faced the challenge of differentiating its Culinary-Crafted Cocktails canned beverage line in a crowded market. They engaged the vendor Moxie Sozo for packaging design and a product naming service to help elevate the brand and appeal to a mixologist-minded consumer.

Moxie Sozo implemented a solution that optimized the design hierarchy to highlight the culinary-developed flavors while maintaining enough familiarity for existing customers. This strategy successfully increased the premium perception of the products. The results were significant, including a 92% year-over-year sales growth from 2021 to 2022 and the brand family becoming the No. 4 RTD brand in the liquor channel by 2023.

Boston Beer Company