Case Study: Better with Buckwheat achieves nationwide success with Moxie Sozo brand strategy and packaging

Better With Buckwheat triples revenue with Moxie Sozo

Better With Buckwheat, a snack food company, sought to launch a national brand to champion buckwheat as a better-for-you ingredient. They partnered with the vendor Moxie Sozo for brand strategy, identity, and packaging design to adapt their existing regional brand for a mainstream audience.

Moxie Sozo implemented a comprehensive solution that included new brand identity and packaging. The results were highly successful, including winning a Nexty Award for Best New Salty or Savory Snack, a nationwide launch in Whole Foods and Kroger, and the tripling of the client's revenue.

Better With Buckwheat