Case Study: Yamamay reduces packaging waste and boosts AOV with Movopack reusable packaging

Yamamay boosts average order value 11% with Movopack

Yamamay, an Italian lingerie and beachwear brand, faced the challenge of reducing single-use e-commerce packaging without increasing its operational costs. To meet this goal, they partnered with the vendor Movopack to implement a sustainable packaging solution.

Movopack provided reusable packaging offered as a paid option at checkout. This solution led to a significant consumer adoption rate of 35% and a return rate of 25%. The results included an 11% increase in average order value, a nearly 10% reduction in packaging costs, and a major environmental impact with over 500 kg of CO₂ saved and more than 1,000 kg of single-use plastic avoided. The success of the Movopack initiative was featured in Yamamay's sustainability report.

Yamamay