Case Study: R5 Living achieves circular, reusable e-commerce packaging with Movopack

A Movopack Case Study

R5 Living reduces packaging waste by up to 98% with Movopack

R5 Living, a Bergamo-based B Corp selling concentrated household and personal care products with refillable bottles, faced the challenge of finding reusable packaging that protected its products without single-use plastic or cardboard. They found their solution with the vendor Movopack and its reusable packaging system.

Movopack provided fully customized reusable packaging with a protective inner layer. Customers return the packaging via any European post box after scanning its QR code, and Movopack handles collection and sanitization for over 20 reuses. This solution reduced R5 Living's packaging waste by up to 98%. The results were highly positive, with 96% of customers satisfied, 84% reporting an improved brand perception, and an NPS score of 75.


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