Case Study: OVS cuts packaging waste and boosts store traffic with Movopack reusable packaging

OVS cuts packaging waste by 98% with Movopack

OVS, one of Italy's largest fashion retailers, faced the challenge of e-commerce packaging waste and sought a way to connect its online channel with its valuable physical store assets. Their goal was to find a solution that would not just deliver products but also drive customers back into their stores, turning packaging into an opportunity for engagement rather than waste.

Movopack implemented a customized, reusable packaging system for OVS's online orders. The solution encouraged customers to return the packaging via postbox or, for a greater benefit, in-store where they would receive a 10% discount on their next purchase. This initiative by Movopack achieved significant results: each package can be reused over 20 times, cutting packaging waste by up to 98% and CO₂ emissions by 84%. More importantly, it successfully increased in-store foot traffic and boosted revenue.

OVS