Case Study: Iperbimbo transforms La Valigetta Mamma into a sustainable brand experience with Movopack

Iperbimbo cuts packaging waste by 98% with Movopack

Iperbimbo, a leading Italian early childhood retailer, faced the challenge of transforming its traditional single-use maternity gift kit, La Valigetta Mamma, into a sustainable brand experience that reflected its forward-looking mission. The vendor Movopack was engaged to help turn this key physical interaction with future parents into an initiative with tangible, sustainable impact.

Movopack designed a fully customized, reusable packaging solution built for over 20 reuse cycles. The solution included a QR code to simplify returns to any store. This system achieved a 75% reduction in CO₂ emissions and a 98% reduction in packaging waste, preventing 1.795 kg of single-use waste annually. For Iperbimbo, Movopack's solution also strategically increased back-in-store traffic and embedded a strong sustainability action directly into the customer experience.

Iperbimbo