Case Study: Hudson News drives repeat visits with Movopack reusable packaging

Hudson News cuts single-use bags with Movopack, saving 4L of water per reuse

Hudson News, a travel retailer operating in Italian airports as part of the Avolta Group, faced the dual challenge of creating a reason for customers to return to their stores and meeting broader corporate sustainability goals to reduce single-use packaging. The vendor Movopack provided a solution using custom reusable packaging.

Movopack's solution was a durable, branded, reusable bag with a built-in return mechanism, either in-store or via post. This system incentivizes repeat store visits and enables circularity. The results include significant environmental savings per return: 0.5 kg of avoided CO₂ emissions, over 4L of water saved, and 11MJ of energy conserved. With each bag reusable over 20 times, Movopack's system eliminates vast numbers of single-use bags while driving customer retention for Hudson.

Hudson News