Case Study: Decathlon Italia boosts sustainable omnichannel sales with Movopack reusable packaging

Decathlon Italia boosts reusable packaging satisfaction to 95% with Movopack

Decathlon Italia, a major sports retailer with a large network of physical stores in Italy, faced the challenge of reducing the packaging waste generated by its growing e-commerce business without adding friction for its customers. To address this, they partnered with vendor Movopack to implement a reusable packaging system.

Movopack's solution integrated reusable packaging directly into the e-commerce checkout process. Customers can now select this option and later return the packaging to any Decathlon store in Italy, where they are rewarded with a gift card. This initiative successfully avoided over 6,000 kg of packaging waste, achieved a 95% customer satisfaction rate, and significantly improved brand perception. A life cycle assessment also showed Movopack's reusable packaging drastically reduces CO2 emissions, energy use, and water consumption compared to single-use alternatives.

Decathlon Italia