Case Study: Rhoddy Marketing Group achieves scalable experiential campaigns and improved workforce visibility with Movista

Rhoddy Marketing Group Creates Unparalleled Brand Experiences

Rhoddy Marketing Group, one of Canada’s fastest‑growing integrated marketing agencies, faced scaling challenges as it ran thousands of experiential events while relying on manual Excel sheets and disparate tools. To centralize workforce scheduling, field reporting and program management, Rhoddy partnered with Movista and adopted a retail workforce management/retail execution platform.

Movista’s platform provided centralized scheduling, training delivery, geotracking, photo verification, payroll automation and reporting, enabling Rhoddy to deploy and monitor staff across more than 3,000 events a year and expand programs like Tim Hortons’ 12‑truck national coffee truck campaign. The Movista solution boosted operational efficiency and remote visibility, improved workforce performance, streamlined reporting, and eliminated much of the agency’s prior manual work.

Rhoddy Marketing Group

Craig Belcher

General Manager