Case Study: REL Field Marketing achieves stronger customer-brand connections and increased sales with Movista

How REL Drives Sales Through Customer-Brand Connections

REL Field Marketing, an award‑winning sales and retail marketing agency, needed to turn transient gig workers into knowledgeable brand ambassadors and capture in‑store insights to create authentic customer‑brand connections. To do this at scale and with flexibility, REL adopted Movista’s field intelligence and workforce‑management platform to centralize reporting, track foot traffic, and identify repeat, high‑quality gig talent.

With Movista, REL centralized in‑store data and field‑team insights to surface regional trends, refine client messaging, and identify repeat workers to train as ambassadors. The Movista solution helped REL scale operations, boost foot traffic, revenue and five‑star reviews, and create the emotionally connected experiences that research shows make customers twice as valuable, turning measurable insight into stronger sales performance.

REL Field Marketing

Sam Fisher

Operations Director