Case Study: Nintendo of America achieves seamless retail execution and enhanced visibility with Movista

How Nintendo of America uses Natural Insight to streamline field execution and improve visibility

Nintendo of America, responsible for nationwide retail merchandising of franchises like Super Mario and Pokémon, needed to replace an aging, internally built system to improve communication, field execution, and visibility for its 150 field representatives and supporting corporate teams. They selected Movista’s cloud-based retail execution and workforce management platform (formerly Natural Insight) to streamline task management, training, and store-level operations.

Movista implemented its retail execution solution across Nintendo’s field organization, driving a seamless rollout with a 100% adoption rate and enabling centralized dashboards and reporting. The platform helped Nintendo execute major launches—installing 6,500 interactive kiosks in six weeks—provided unprecedented visibility with over 250,000 store photos captured in a year, and improved execution speed and ROI for both Nintendo and retail partners.

Nintendo of America

Karen Mendoza

Retail Operations Manager