Case Study: Viabella achieves unprecedented in-store visibility and rep accountability with Movista

Greeting Card Manufacturer Viabella Pivots To A Data-driven Business Model

Viabella, a greeting card manufacturer and merchandiser, struggled with limited visibility into a dispersed field team and in-store performance, which hindered rep accountability and informed decision-making. To solve this, Viabella adopted Movista’s retail execution and workforce management platform, deploying modules such as Visit Surveys, Scheduling, Photo Verification, in-app Messaging and Reporting.

Movista consolidated store and rep data into a single mobile work hub—onboarding 1,600 merchandisers to service 1,000+ stores over nine years—enabling Viabella to track quantity fluctuations, card revenue, scheduled vs. completed work, and visually verify tasks. As a result, Movista delivered measurable improvements in scheduling productivity, rep accountability, and data-driven decisions around rep deployment, store prioritization, and item replenishment.

Viabella

Kathy Hultgren

Executive Vice President