Case Study: Charité achieves more successful recruiting and stronger employer branding with movingimage

Successful recruiting with video in times of skills shortages

Charité – Universitätsmedizin Berlin, a major university hospital in Europe, faced a significant challenge in recruiting skilled nursing and medical staff due to intense competition and a perception of being an unapproachable institution. To address this, they partnered with movingimage to digitally transform their recruiting strategy using the Virtual Events platform and video production services to create more authentic and transparent employer branding.

movingimage implemented a virtual recruiting event and an immersive 360-degree video tour, providing applicants with a realistic look into the workplace and interviews with current employees. This solution led to a dramatic 1,170% increase in traffic to Charité's career website over 12 months and a 26% boost after the virtual tour launched. The project resulted in a higher number of applicants, shorter hiring cycles, and a strengthened, more contemporary employer brand for movingimage's customer.

Charité – Universitätsmedizin Berlin

Susanne Nitzsche

Head of Employer Branding