Case Study: HWS achieves authentic trainee recruiting with movingimage

HWS: Trainee video

The customer, HWS – Hilfswerk-Siedlung GmbH, a Protestant housing association in Berlin, faced the challenge of creating a modern yet authentic recruiting video for its trainees that was not overproduced. The vendor, movingimage, was commissioned to produce this video to accurately reflect the nature of the training program and appeal to future talent.

movingimage solved the challenge by splitting the audio and video performances to make camera-shy trainees more comfortable, recording voice-overs separately. They used modern editing techniques like cool transitions and jump cuts to mirror the varied and exciting tasks of the role, particularly those in the forest. The resulting video was extremely well received by both the client and the trainees, who felt it perfectly portrayed their work, the collegial atmosphere, and the company's commitment to sustainability.

HWS – Hilfswerk-Siedlung GmbH