Case Study: W&H Dentalwerk achieves secure, high-performance global video marketing with movingimage Secure Enterprise Video Platform

How W&H Dentalwerk used video to unlock a new, effective marketing channel

W&H Dentalwerk, a global manufacturer of dental instruments, needed to unlock the full potential of video for complex product and training content but faced limits using YouTube—lack of corporate design control, geographic access restrictions (e.g., China), ownership and rights concerns, poor streaming for downloads, and heavy administrative and storage burdens. To address this, W&H selected the movingimage Secure Enterprise Video Platform (EVP).

movingimage implemented the Secure EVP integrated into W&H’s Imperia CMS, hosted on Microsoft Azure and delivered via the Akamai CDN, providing adaptive streaming to any device, strict European data‑protection hosting, geo‑protection, automated embedding and analytics. The portal went live in May 2017 and now serves around 400 videos in multiple languages, delivering high‑performance worldwide streaming, easier administration and measurable engagement insights—transforming W&H’s video offering into an effective, secure marketing channel with movingimage.

W&H Dentalwerk

Corinna Dunst

W&H Dentalwerk