Case Study: Union Investment achieves better sales enablement and digital communication with movingimage

How to efficiently train your sales force with video and reach employees and customers around the world via livestreaming

Union Investment, one of Germany’s largest investment fund companies, needed a way to efficiently train its sales force, keep 4,000 employees across multiple locations informed, and support customer communications with engaging video content. With 840 partner banks and a broad product portfolio to explain, the company turned to movingimage and its video solutions, including VideoManager Pro, CorporateTube, and Webcast.

movingimage implemented a centralized video strategy that included a partner-bank portal for sales enablement, an internal video platform for employee communication, and livestreaming for events. The result was reduced administrative effort, better sales training, stronger digital connection across locations, and lower event costs by replacing physical gatherings with webcasts that can reach thousands of employees and clients worldwide.

Union Investment

Christoph Weber

Union Investment