Case Study: Frankonia boosts e-commerce sales with movingimage VideoManager Pro

How product videos, secure hosting and efficient video content management are driving the digital transformation of a traditional company

Frankonia, a German retailer of hunting and outdoor supplies, aimed to enhance its e-commerce site with high-quality product videos to boost sales and customer engagement. Their challenge was finding a secure, GDPR-compliant platform to host, manage, and integrate a large volume of video content into their existing online shop systems. They partnered with movingimage to address these specific technical and data privacy requirements using the VideoManager Pro solution.

movingimage implemented its VideoManager Pro platform, providing Frankonia with a centralized and secure system for video management on EU-based servers. The solution featured robust API integrations for their shop and a customizable video player. This resulted in the successful hosting of over 1,000 videos, with approximately 20 new videos added monthly. movingimage's solution provided impeccable technical stability, enabled high-quality product presentations, and helped Frankonia increase customer trust and satisfaction while ensuring full GDPR compliance.

Frankonia

Jochen Kistner

Head of eCommerce