Case Study: HWS attracts future trainees with an authentic recruitment video from movingimage

Charité – Universitätsmedizin Berlin creates a digital event in very short time with movingimage

The customer, Charité – Universitätsmedizin Berlin, sought to enhance its employer branding efforts with a focus on its target groups' needs. They required a modern and authentic recruitment video for trainees that accurately reflected the company culture without appearing outdated. movingimage was engaged to produce this video and help the client break new ground in their recruiting.

movingimage implemented a solution that involved collaborative meetings with current trainees to develop the concept. To overcome the trainees' camera shyness, they recorded audio separately for more relaxed voice-overs and used modern staging techniques like cool transitions. The resulting trainee video was extremely well-received, perfectly portraying the modern equipment and collegial atmosphere. The Head of Employer Branding praised the seamless collaboration with movingimage, which enabled them to put together a digital event in a very short time, calling it a significant achievement.

Charité – Universitätsmedizin Berlin