Case Study: Charité strengthens employer branding and attracts apprentices with movingimage video

Charité – Universitätsmedizin Berlin boosts employer branding reach with movingimage, earning praise as its best image film

Charité – Universitätsmedizin Berlin faced the challenge of attracting new apprentices in the highly competitive healthcare sector. They needed a bold and authentic video for their employer branding that would honestly portray the intense yet meaningful work environment. They partnered with the vendor movingimage to produce this video content.

movingimage developed a fast-paced, engaging video concept inspired by the TV series The Bear, closely linking Charité's energy with that of the city of Berlin. The solution included a musical finale from a renowned local songwriter. The video strongly resonated with the target audience, earning high praise for Charité's HR team and generating significant engagement on social media beyond their own community, with one comment calling it the best hospital image film ever seen.

Charité – Universitätsmedizin Berlin