Case Study: Amazon Web Services (AWS) reduces design workflow bottlenecks with Moving Minds

AWS reduces design backlogs with Moving Minds, driving +2,477% sales leads

Amazon Web Services (AWS) faced a challenge with its small in-house design team, which was overwhelmed by the workload required to support its rapidly growing number of stakeholders. This led to significant backlogs and an inability to focus on high-level creative work, especially during business spikes. AWS engaged the vendor, Moving Minds, to help resolve these backlogs and optimize their Visual Design workflows.

Moving Minds implemented a solution that transformed AWS's business operations. The results were substantial, including the creation of over $2.2 billion in shareholder value and a year-over-year increase in sales leads delivered of over 2,477%. The vendor's comprehensive marketing efforts provided AWS with greater visibility and direct improvements in top-line growth.

Amazon Web Services (AWS)