Case Study: BBC builds standout digital experiences with Moving Brands

BBC builds a decade-long design partnership with Moving Brands over 9 years

The BBC, a world-leading broadcaster, partnered with the design studio Moving Brands to address a series of design and innovation challenges across its digital products and services. Their work encompassed creating new brand identities, refining user experiences, and developing compelling digital products to engage modern audiences.

Moving Brands implemented a wide range of solutions, including designing the brand identity for the 'Beeb' AI assistant, creating a mobile-first BBC homepage, and developing a versatile graphic language for BBC Sounds. The results were a portfolio of impactful products, with one specific outcome being a news app experience designed to promote habitual use. The long-term partnership established a benchmark collaboration model between Moving Brands and the BBC.

BBC