Case Study: YourCall Minnesota raises sex trafficking awareness with Movia

YourCall Minnesota - Customer Case Study

YourCall Minnesota is a public service campaign working with the BCA-led MN Human Trafficking Investigators Task Force and TRUST to raise awareness and increase reporting of suspected human and sex trafficking in Minnesota. The challenge was to reach the public effectively in a state known for high rates of sex trafficking and encourage action around a sensitive, underreported issue. Movia provided mobile billboard advertising as the outreach channel.

Movia deployed 3 mobile billboards in Bemidji for a 52-week campaign, helping YourCall Minnesota spread its anti-trafficking message across the region. The effort generated 32 million impressions over the course of the year, delivering strong visibility and measurable awareness impact for the campaign.

YourCall Minnesota