Case Study: Wholesale Club boosts sales with Movia

Wholesale Club - Customer Case Study

Wholesale Club, Canada’s leading self-service wholesaler owned by Loblaw, wanted to strengthen its presence in a competitive foodservice market and better reach restaurant, retail, and hospitality buyers. They partnered with Movia to support an out-of-home truck side advertising campaign in Edmonton.

Movia deployed five mobile billboards over a 12-week period, positioning the ads where target customers would see them during deliveries to bars, restaurants, convenience stores, golf courses, hotels, and other food retailers. The campaign generated 18 million out-of-home impressions in 12 weeks and helped boost sales at a key moment as the foodservice industry began to recover.

Wholesale Club