Case Study: Travel Cuba achieves 35+ million impressions with Movia mobile billboards

Travel Cuba - Customer Case Study

Travel Cuba wanted to promote Cuba as a top vacation destination and raise brand awareness in the GTA, while doing so quickly and cost-effectively. To support this goal, the customer worked with Movia on a mobile billboard campaign using moving billboards.

Movia ran a 6-month campaign across 7 mobile billboards, covering Toronto and Montreal. The effort generated 35+ million impressions in just 8 weeks, helping Travel Cuba reach a broad audience and significantly boost visibility for the destination.

Travel Cuba

Antonella Armenti

Media Director