Case Study: The Cookware Company drives in-store cookware sales with Movia

The Cookware Company - Customer Case Study

The Cookware Company, a global cookware manufacturer and distributor, wanted to drive awareness and sales for its GreenLife brand at select Walmart locations in Atlanta. They partnered with Movia to run a highly targeted out-of-home campaign designed to reach shoppers at the right time and place.

Movia deployed five mobile billboards over a five-week period, placing trucks near Walmart stores and parking lots on weekends to keep GreenLife top of mind right before purchase. The campaign generated more than 10.5 million impressions and captured almost 800,000 device IDs within the target demographic, helping drive cookware off the shelves and into consumers’ kitchens.

The Cookware Company