Case Study: Shoppers Drug Mart launches fresh food sections with Movia mobile billboards

Shoppers Drug Mart - Customer Case Study

Shoppers Drug Mart partnered with Movia and Dentsu to launch a new fresh food section in Calgary and Edmonton during a period when Covid restrictions had significantly changed how and where people were moving and shopping. Their challenge was to reach consumers who were out and about, commuting, or staying at home, and influence store-choice decisions at the right time.

Movia used a mobile billboard campaign to deliver the message near key Shoppers Drug Mart locations, deploying 5 trucks over 5 weeks across Calgary and Edmonton. The campaign generated over 10 million impressions, helping the new fresh food sections launch effectively by reaching audiences where they were spending their time.

Shoppers Drug Mart