Case Study: Santa’s Village drives 12M+ impressions with Movia mobile billboards

Santa’s Village - Customer Case Study

Santa’s Village, one of Ontario’s biggest theme parks, needed to boost summer attendance in 2019. Because the park serves a wide audience across central Ontario and cottage country, it was difficult to reach enough nearby communities with a traditional outdoor advertising budget. Movia helped Santa’s Village find a more efficient way to connect with visitors across the region.

Movia deployed three mobile billboards over a 14-week campaign to bring Santa’s Village into new markets throughout central Ontario. The effort generated 12+ million impressions and helped attendance exceed the park’s expectations, showing the impact of Movia’s mobile media approach.

Santa’s Village

Ina Rivard

Marketing Director