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Case Study: Ryerson The Chang School of Continuing Education achieves 6M+ impressions with Movia Media
A Movia Case Study
Ryerson The Chang School of Continuing Education - Customer Case Study
Ryerson The Chang School of Continuing Education partnered with Movia for a one-month outdoor advertising campaign in downtown Toronto. The school wanted to boost brand awareness for its continuing education programs and increase program applicants, targeting adult learners with a non-traditional marketing approach.
Movia deployed 2 mobile billboards over a 4-week period to promote the program, generating 6+ million impressions. The campaign helped Ryerson The Chang School of Continuing Education reach its audience at scale and supported its goal of driving a 1000% increase in applicants from April to May.
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