Movia
26 Case Studies
Case Study: Ontario's Lottery & Gaming reaches 17M+ impressions with Movia
A Movia Case Study
Ontario's Lottery & Gaming - Customer Case Study
Ontario’s Lottery & Gaming (OLG) wanted to build awareness among young adults ages 20 to 30 in Etobicoke and other Toronto suburbs, showing that luck was just around the corner. To reach this target audience in specific neighborhoods, OLG partnered with Movia and used mobile billboard advertising as part of its campaign.
Movia deployed 12 trucks over a 3-week period for the OLG Lottery Campaign, generating more than 17.5 million impressions. Of those impressions, 61% were delivered within OLG’s priority geographic and demographic target, helping the campaign reach the right audience with strong efficiency.
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