Case Study: Modsy boosts brand awareness and online conversions with Movia mobile billboards

Modsy - Customer Case Study

Modsy, an interior design company, wanted to launch its first outdoor advertising campaign in a smarter, more targeted way that could build awareness while also driving online conversions. To do this, Modsy partnered with Movia and used mobile outdoor advertising with beacon technology to connect offline exposure to digital engagement.

Movia deployed 10 mobile billboards over 14 weeks in Seattle, generating more than 56 million impressions. Using Movia’s beacon technology, Modsy also tracked and retargeted consumers online, producing over 1.2 million digital impressions and a 14% higher online click-through rate.

Modsy

Larissa Frye

Media Partnerships