Case Study: MacPherson Master Builders achieves 12M+ impressions and more new home buyers with Movia

MacPherson Master Builders - Customer Case Study

MacPherson Master Builders, a low-rise residential home builder and developer in Ontario, wanted to boost awareness and registrations for its upcoming Nottawasaga Station community in Stayner. To help promote the project, the company partnered with Movia and used two moving billboards as part of its out-of-home advertising campaign.

Movia ran the mobile billboard campaign from April to July 2018, with the program continuing afterward, and delivered more than 12.4 million impressions in the first 12 weeks alone. According to MacPherson Master Builders, Movia not only increased registration rates for new home sales but also helped convert those registrants into buyers, making the campaign a seamless and effective marketing tool.

MacPherson Master Builders

Stephanie Pasquale

Director of Sales and Marketing