Case Study: Knix achieves bold launch impact with Movia

Knix - Customer Case Study

Knix, a direct-to-consumer brand reinventing women’s intimates and loungewear, needed a bold way to launch its first-ever hygiene product and stand out in a category that had changed very little over time. To make the campaign feel as trailblazing as the product itself, Knix partnered with Movia and used Mobile Dumpsters as the medium.

Movia brought the concept to life by placing a single dumpster ad in high-profile, iconic locations across New York City for one day. The campaign generated extensive media coverage, including from Adweek, and earned thousands of social shares while surpassing KPI expectations, proving that creative physical advertising can drive major attention and engagement.

Knix