Case Study: Iconic Brewing Co. achieves 34+M impressions with Movia mobile billboards

Iconic Brewing Co. - Customer Case Study

Iconic Brewing Co. partnered with Movia to promote its Dusty Boots Hard Root Beer, a new brand launched in March 2016 and sold through most LCBOs. Their challenge was to dramatically grow sales—targeting a 1000% increase by August compared with May—while ensuring their media spend was accountable and measurable.

Movia ran a 12-week mobile billboard campaign in Toronto using 4 mobile billboards from May 28 to August 20, 2016. The campaign generated 34+ million impressions, and Iconic Brewing reported a noticeable increase in LCBO sales in targeted areas, supported by Movia’s online tracking and post-campaign reporting.

Iconic Brewing Co.

Cam McDonald

Owner