Case Study: Gabe's achieves 7+ million impressions for new store launches with Movia

Gabe's - Customer Case Study

Gabe’s, a discount department store chain, needed a way to promote the launch of three new store locations in Buffalo and drive awareness in nearby neighborhoods. They partnered with Movia and used mobile billboard advertising along with flier services to reach local households and introduce the new stores.

Movia ran a five-week campaign with 5 mobile billboards, targeting key areas around each location and generating 7,221,412 impressions, or more than 7 million in total. On weekends, the trucks were stationed in store parking lots to reinforce scale and popularity, helping Gabe’s maximize local visibility and impact.

Gabe's