Case Study: Explore Georgia reaches 53M+ impressions with Movia mobile billboards

Explore Georgia reaches 53+M impressions in 14 weeks with Movia

Explore Georgia, a state government organization promoting tourism, wanted to encourage local residents to explore their home state. Their challenge was reaching Georgians effectively during their daily routines. They partnered with vendor Movia to implement a mobile billboards campaign targeting key suburban areas.

Movia deployed 10 mobile billboard trucks over a 14-week period in the Atlanta region. The solution included captivating creative, drivers who acted as brand ambassadors, and layered digital retargeting. This strategy delivered over 53 million impressions, successfully reaching their target audience and keeping the state top-of-mind for locals.

Explore Georgia