Case Study: Explore Georgia keeps locals exploring with Movia mobile billboard campaigns

Explore Georgia - Customer Case Study

Explore Georgia, the Georgia Department of Economic Development’s Tourism Division brand, wanted to encourage Georgians to discover the beauty of their own state and needed a way to reach people at home, on their commutes, and throughout their daily routines. They partnered with Movia to use mobile billboards as a highly visible local advertising channel in the greater Atlanta area.

Movia deployed 10 trucks over 14 weeks, targeting suburban neighborhoods, local businesses, and town centers with creative that showcased Georgia’s attractions. The drivers also acted as brand ambassadors, handing out flyers and answering questions, while digital mobile device retargeting extended the campaign online. The effort generated 53+ million impressions and helped keep Georgia top of mind for local audiences.

Explore Georgia