Case Study: Eden Food for Change boosts brand awareness with Movia mobile billboards

Eden Food for Change - Customer Case Study

Eden Food for Change, a non-profit focused on improving access to good food and healthy eating habits, partnered with Movia to boost brand awareness in the Mississauga and Peel region. The organization’s goal was to increase the number of donors by 14% compared with the previous year, using mobile billboard advertising as part of its outreach.

Movia ran a 3-month campaign on 1 truck from October 2 to December 2, 2016, delivering the message “You’re giving more than just food” across Toronto, Ontario. The campaign generated 7+ million impressions in 10 weeks, helping Eden Food for Change significantly expand visibility and support for its mission.

Eden Food for Change