Case Study: Eastlink achieves 20M+ impressions with Movia mobile billboards

Eastlink - Customer Case Study

Eastlink, a Halifax-based wireless provider, wanted to quickly spread awareness of its new data rollover plan and stand out in a crowded telecom market. To help communicate the offer to consumers, Eastlink partnered with Movia to reach people where they were most likely to notice and care about the message.

Movia deployed eight mobile billboards across Sudbury, Grande Prairie, Halifax, and New Brunswick, using delivery vehicles on residential routes to target consumers at home. Over a nine-week campaign, the effort generated more than 20 million impressions, successfully boosting awareness of Eastlink’s new plan.

Eastlink