Movia
26 Case Studies
Case Study: Corus Entertainment Inc. Achieves 45M Impressions with Movia
A Movia Case Study
Corus Entertainment Inc. - Customer Case Study
Corus Entertainment Inc., the Canadian media and entertainment conglomerate, needed a high-impact way to promote its television properties, including *Clarice* and *The Equalizer*, in key Canadian markets. Working with Movia, the company used an out-of-home billboard campaign to drive awareness around the shows.
Movia executed the campaign with 22 billboards across Toronto and Calgary over a 7-week period. The effort generated 45 million impressions in just 5 weeks, delivering strong reach and measurable visibility for Corus Entertainment Inc. and its featured programs.
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