Case Study: Casper achieves 104M+ impressions with Movia truck ads

Casper earns 104M+ impressions in 26 weeks with Movia

The sleep company Casper, along with its agency Cossette Media, faced the challenge of launching new stores in the expensive markets of Calgary and Vancouver. They needed a cost-effective way to reach people throughout their day with high-impact advertising. To meet this challenge, they partnered with vendor Movia for its mobile marketing services.

Movia implemented a solution using 10 mobile billboard trucks that traveled throughout the cities, creating the appearance of delivering mattresses and generating widespread awareness. This campaign resulted in over 104 million impressions over 26 weeks at a fraction of the cost of traditional media. Movia's strategy contributed directly to two of Casper's most successful store launches.

Casper