Case Study: Casper achieves two successful store launches with Movia mobile billboards

Casper - Customer Case Study

Casper partnered with Movia, through Cossette Media, to launch two new sleep store locations in Calgary and Vancouver. The challenge was reaching people wherever they were thinking about sleep—while commuting, out and about, and at home—in two of Canada’s most expensive advertising markets, where traditional media was becoming too costly.

Movia’s mobile marketing solution used 10 trucks over 26 weeks to carry Casper’s message across both cities, making the brand feel like it was delivering mattresses all over town. The campaign generated 104+ million impressions and helped Casper achieve two of its most successful store launches yet, delivering major reach at a fraction of the cost of traditional media.

Casper