Case Study: BigRoad boosts brand awareness with Movia moving truck billboard campaign

BigRoad - Customer Case Study

BigRoad, a leading electronic logbook provider for truckers, owner-operators, and drivers, wanted to boost awareness of its ELD offering and attract new customers during a three-month campaign. To support this goal, BigRoad partnered with Movia to promote its electronic logging device and grow brand recognition across its target market.

Movia ran the campaign using 1 moving truck billboard over a 12-week period in Ontario and New York. The effort generated 515K+ impressions and helped BigRoad advance its awareness and acquisition goals over the course of the campaign.

BigRoad